Skip to Main content Skip to Navigation
Journal articles

Definition, conceptualization and measurement of consumer-based retailer brand equity

Abstract : The objective of this research is to develop a measure of consumer-based retailer brand equity. The research process starts with the definition and the conceptualization of the construct and leads to the evaluation of the measure using confirmatory composite analysis. Results suggest retailer brand equity is a second-order reflective-formative construct with eight sub-dimensions that retailers can leverage to enhance the value offered to consumers and consequently to build brand equity. Relevant theoretical and methodological considerations are proposed for academics, and implications for practitioners are summarized to facilitate multiple comparisons and benchmarking strategies across outlets.
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-02265063
Contributor : Accord Elsevier Ccsd Connect in order to contact the contributor
Submitted on : Friday, October 22, 2021 - 9:02:07 PM
Last modification on : Wednesday, November 3, 2021 - 6:12:49 AM

File

S096969891831186X.pdf
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution - NonCommercial 4.0 International License

Identifiers

Citation

Julien Troiville, Joseph Franklin Hair, Gérard Cliquet. Definition, conceptualization and measurement of consumer-based retailer brand equity. Journal of Retailing and Consumer Services, Elsevier, 2019, 50, pp.73-84. ⟨10.1016/j.jretconser.2019.04.022⟩. ⟨halshs-02265063⟩

Share

Metrics

Les métriques sont temporairement indisponibles