Sponsored search auctions: an overview of research with emphasis on game theoretic aspects

Patrick Maillé (1, 2) , Evangelis Markakis (3) , Maurizio Naldi (4) , Georges D. Stamoulis (5) , Bruno Tuffin (6)

1 RSM - Département Réseaux, Sécurité et Multimédia
2 OCIF - Objets communicants pour l'Internet du futur
3 CS-AUEB - Department of Informatics [Athens]
4 DISP - Dipartimento di Informatica, Sistemi e Produzione [Rome]
5 NES - Network Economics and Services Group
6 DIONYSOS - Dependability Interoperability and perfOrmance aNalYsiS Of networkS

Domaines: Réseaux et télécommunications [cs.NI]

Patrick Maillé, Evangelis Markakis, Maurizio Naldi, Georges D. Stamoulis, Bruno Tuffin. Sponsored search auctions: an overview of research with emphasis on game theoretic aspects. Electronic Commerce Research, 2012, 12, pp.265-300. ⟨10.1007/s10660-012-9094-8⟩. ⟨hal-00758036⟩