Towards a measure of the value of an omni-channel shopping experience - Archive ouverte HAL Access content directly
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hal-01390172 , version 1 (31-10-2016)

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Karine Picot-Coupey, Elodie Huré, Claire-Lise Ackermann. Towards a measure of the value of an omni-channel shopping experience. European Institute Of Retailing And Services Studies (EIRASS) Conference, Jul 2016, Edinburgh, United Kingdom. ⟨hal-01390172⟩
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