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Towards a measure of the value of an omni-channel shopping experience

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Conference papers
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https://hal-univ-rennes1.archives-ouvertes.fr/hal-01390172
Contributor : Karine Picot-Coupey <>
Submitted on : Monday, October 31, 2016 - 9:37:56 PM
Last modification on : Tuesday, November 26, 2019 - 1:16:02 PM

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  • HAL Id : hal-01390172, version 1

Citation

Karine Picot-Coupey, Elodie Huré, Claire-Lise Ackermann. Towards a measure of the value of an omni-channel shopping experience. European Institute Of Retailing And Services Studies (EIRASS) Conference, Jul 2016, Edinburgh, United Kingdom. ⟨hal-01390172⟩

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