Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

Karine Picot-Coupey (1, 2) , Anne-Claire Pin (3) , Olivier Droulers (1)

1 CREM - Centre de recherche en économie et management
2 IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes
3 IREA - Institut de Recherche sur les Entreprises et les Administrations

Keywords: perceived risks; health marketing; social marketing

Domains: Humanities and Social Sciences

Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies. 7th International Research Meeting in Business and Management (IRMBAM-2016), Jul 2016, Nice, France. ⟨hal-01390175⟩