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Submitted on : Monday, October 31, 2016-9:47:17 PM
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Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies. 7th International Research Meeting in Business and Management (IRMBAM-2016), Jul 2016, Nice, France. ⟨hal-01390175⟩
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