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Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

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https://hal-univ-rennes1.archives-ouvertes.fr/hal-01390175
Contributor : Karine Picot-Coupey <>
Submitted on : Monday, October 31, 2016 - 9:47:17 PM
Last modification on : Wednesday, January 22, 2020 - 12:54:04 PM

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  • HAL Id : hal-01390175, version 1

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Karine Picot-Coupey, Anne-Claire Pin, Olivier Droulers. Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies. 7th International Research Meeting in Business and Management (IRMBAM-2016), Jul 2016, Nice, France. ⟨hal-01390175⟩

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