Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

Karine Picot-Coupey; Anne-Claire Pin; Olivier Droulers

Conference papers

Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

Karine Picot-Coupey ^{1, 2} Anne-Claire Pin ³ Olivier Droulers ¹

1 CREM - Centre de recherche en économie et management

2 IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes

3 IREA - Institut de Recherche sur les Entreprises et les Administrations

Keywords : perceived risks health marketing social marketing

Document type :

Conference papers

Domain :

Humanities and Social Sciences

Complete list of metadata

https://hal-univ-rennes1.archives-ouvertes.fr/hal-01390175
Contributor : Karine Picot-Coupey <>
Submitted on : Monday, October 31, 2016 - 9:47:17 PM
Last modification on : Thursday, January 14, 2021 - 1:20:30 PM

Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

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Diverse perspectives on the concept of perceived risk: evolution of the conceptualization and implications for health marketing studies

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