Skip to Main content Skip to Navigation
Conference papers

Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study

Document type :
Conference papers
Complete list of metadatas

https://hal-univ-rennes1.archives-ouvertes.fr/hal-01390179
Contributor : Karine Picot-Coupey <>
Submitted on : Monday, October 31, 2016 - 9:56:16 PM
Last modification on : Tuesday, November 26, 2019 - 1:18:08 PM

Identifiers

  • HAL Id : hal-01390179, version 1

Citation

Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. ⟨hal-01390179⟩

Share

Metrics

Record views

72