Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study - Archive ouverte HAL Access content directly
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Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study

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hal-01390179 , version 1 (31-10-2016)

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  • HAL Id : hal-01390179 , version 1

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Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. ⟨hal-01390179⟩
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