Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study

Karine Picot-Coupey (1, 2) , Caroline Tahar (1)

1 CREM - Centre de recherche en économie et management
2 IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes

Mots clés: co-production; value; client at work

Domaines: Sciences de l'Homme et Société

Karine Picot-Coupey, Caroline Tahar. Do It Yourself…Yes you can… but you have to do it well! How can retailers drive customers’ work? An IKEA case study. 18th conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France. ⟨hal-01390179⟩