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Moving towards an omni-channel strategy: process and challenges

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https://hal-univ-rennes1.archives-ouvertes.fr/hal-01390182
Contributor : Karine Picot-Coupey <>
Submitted on : Monday, October 31, 2016 - 10:00:27 PM
Last modification on : Tuesday, November 26, 2019 - 1:16:02 PM

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  • HAL Id : hal-01390182, version 1

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Karine Picot-Coupey, Elodie Huré, Lauren Piveteau. Moving towards an omni-channel strategy: process and challenges. 2015 Academy of Marketing Science Annual Conference, May 2015, Denver, United States. ⟨hal-01390182⟩

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