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Les stratégies du vignoble oléronais à l’épreuve de la transformation du territoire insulaire et de la dépendance au bassin de production charentais : se diversifier, résister et se distinguer

Abstract : Viticulture has been essential for Oléron island, both from a socio-economic and landscape point of view, since at least the end of the Middle Ages. Oléron winegrowing sector is part of Cognac production basin and situated on the western fringes of the Protected Geographical Indication (PGI). This peripherical position compared to the most prestigious vintages of the PGI, and the hazards of a heavily export-oriented market, meant that Oléron wine growing lands get through large fluctuations : from 6,000 hectares in 19th century, which amouts to one third of the total surface of the island, to 750 hectares in 2010. During the second half of the 20th century, Oléron winegrowing sector had found an additional difficulty in the rapid growth of tourism, which provoked a tougher competition for land. It was confronted as well to production limitations through the uprooting of premiums. Facing these obstacles, stakeholders from Oléron winemaking sector have carried out economical adaptation efforts and protection of their access to land. We analyse their reaction in light of the evolutionist approach developed by economical geographers. Innovations mobilized through a learning process has seemed to allow the Oléron winegrowing stakeholders to soften the path dependency to the Cognac production basin capitalizing on the available territorial resources. Cooperation with local representatives, product and market diversification, upmarketing, and the spotlight put on the specificity of this terroir have contributed (re)territorialise winegrowing at the island level. This strategy seems to be bringing some stability to land property and better economical outputs to the sector.
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https://hal-univ-rennes1.archives-ouvertes.fr/hal-03162364
Contributor : Laurent Jonchère <>
Submitted on : Monday, March 8, 2021 - 2:31:28 PM
Last modification on : Tuesday, June 15, 2021 - 12:00:04 PM
Long-term archiving on: : Wednesday, June 9, 2021 - 7:07:19 PM

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Bedrani Naila, Alban Landré. Les stratégies du vignoble oléronais à l’épreuve de la transformation du territoire insulaire et de la dépendance au bassin de production charentais : se diversifier, résister et se distinguer. Norois, Presses universitaires de Rennes, 2020, 2 (255), pp.37-55. ⟨10.4000/norois.9772⟩. ⟨hal-03162364⟩

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