Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case - Université de Rennes Accéder directement au contenu
Communication Dans Un Congrès Année : 2013

Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case

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https://shs.hal.science/halshs-00827996

Soumis le : jeudi 30 mai 2013-10:12:23

Dernière modification le : mercredi 20 mars 2024-16:44:20

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halshs-00827996 , version 1 (30-05-2013)

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  • HAL Id : halshs-00827996 , version 1

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Li Gao, Pan Yu, Ling Zhu, Gérard Cliquet. Brand origin recognition accuracy and its influencing factors in emerging markets - PC market in Shangai as a case. 42nd Academy of Marketing Science (AMS) annual conference, May 2013, Monterey, United States. ⟨halshs-00827996⟩

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