To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates - Université de Rennes Access content directly
Conference Papers Year : 2011

To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates

Michael A. Arnold
  • Function : Author
Eric Darmon
  • Function : Author
Centre de recherche en économie et management
Thierry Pénard
Centre de recherche en économie et management
CV

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Economics and Finance

Naïla Louise-Rose  : Connect in order to contact the contributor

https://shs.hal.science/halshs-00603235

Submitted on : Friday, June 24, 2011-3:01:40 PM

Last modification on : Wednesday, March 20, 2024-4:44:20 PM

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halshs-00603235 , version 1 (24-06-2011)

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  • HAL Id : halshs-00603235 , version 1

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Michael A. Arnold, Eric Darmon, Thierry Pénard. To sponsor or not to sponsor: Sponsored search auctions with organic links and firm dependent click-through rates. 9th annual international industrial organization conference, Apr 2011, Boston, United States. ⟨halshs-00603235⟩

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